Like the World of Coke, the Dr Pepper Museum & Free Enterprise Institute is a destination for people who love soft drinks. Both places represent a pilgrimage for many who grew up with icons of popular culture as part of their everyday lives.
The World of Coke has the most extensive collection of Coca-Cola and Coke brand memorabilia in the world and serves as a corporate archive, museum, and visitor center.
The Dr Pepper Museum & Free Enterprise Institute is a history museum dedicated to telling the story of the entire soft drink industry using Dr Pepper as an example. The DPMFEI is housed in the original 1906 Artesian Manufacturing and Bottling Company Building, which was built specifically to bottle Dr Pepper and is now listed on the National Register of Historic Places. Since the DPMFEI is an independent nonprofit and is not owned by Keurig Dr Pepper, the mission that guides our collecting and public interpretation is not limited to Dr Pepper and its affiliated brands. We house and maintain the broadest collection of soft drink memorabilia in the world, including the Keurig Dr Pepper corporate collection.
Together, the World of Coke and the Dr Pepper Museum & Free Enterprise Institute hold and interpret a vast majority of the history of the soft drink industry.