As you plan your visit, you might have some questions about what to expect from your experience at the Museum. If you have a question that we don’t answer here, feel free to email us at [email protected]!
Is the Museum open every day?
The answer is yes, with only a few exceptions! The Dr Pepper Museum & Free Enterprise Institute is open seven days a week except on Easter, Thanksgiving, Christmas Eve, Christmas Day, and New Year’s Day.
In previous years we have been closed Mondays on a seasonal basis, but due to the increased tourism in Downtown Waco throughout the year, we are no longer following that schedule. If you find incorrect information about our business hours in your online search for information, please let us know by emailing [email protected].
What accommodations are there for people with special needs?
Both Museum buildings are wheelchair accessible. Ramps leading to the entrances are available, and there are two elevators in the AMBC Building. Parking on the Museum side of the street is available for people with valid disabled parking placards and plates and is located under the red neon Dr Pepper sign on 5th Street.
Accommodations for people with different abilities can be found throughout the Museum, and we are always working on adding more.
- Wheelchairs are available for visitors upon request. Ask the admissions staff upon arrival.
- At the Doc Alderton animatronic in the Old Corner Drug Store, there is a script available on the bar area for those who would like to read along.
- Scripts are also available for all Liquid Lab shows.
The Dr Pepper Museum & Free Enterprise Institute is pleased to welcome visitors affected by Sensory Processing Disorder and/or visitors who are sensory sensitive. The DPMFEI offers items (sunglasses and earbuds) free of charge to improve the experience of sensory-sensitive visitors. These items are located at the admissions desk and can be checked out upon request. If you require more assistance or information, please contact us ahead of your visit or consult museum staff upon arrival.
Is a free Dr Pepper included with my admission ticket?
Yes! Everyone who pays for admission gets a free Dr Pepper. You can request your free Dr Pepper at the Soda Fountain, or use it as $1 credit towards an upgrade to something else on the menu. Free admission vouchers, free admission events, free child admission (4 years old and younger), Library passes, and Groupons do not include a free drink. You can purchase additional drink vouchers for $1 at Admissions.
Will I get to see Dr Pepper being bottled during my visit to the Museum?
Bottling operations at the Artesian Manufacturing and Bottling Company Building ended in the 1960s. Today the closest bottling plant is located just south of Waco in Temple, Texas. We have several examples of the bottling equipment that would have been used in the original building on display on the first floor, including the original artesian well that supplied the water for the earliest Dr Peppers bottled in the building. These machines are part of our permanent collection, therefore we only display and interpret them and never use them for bottling.
The Holt Beverage Company Bottling Line is a mock bottling line located in the newly renovated East Wing Building. It was previously on display as a Coke bottling line at the World of Coke in Las Vegas, Nevada, but was given a makeover and today simulates the process of bottling 7UP between 1975 and 1985.
Are there discounts available for admissions tickets, the gift shop, or the soda fountain?
The most popular way to receive a discount on your admission tickets is through a Groupon deal. Our admissions staff will help you redeem your Groupon once you arrive at the Museum; there is no need to print out your vouchers ahead of time. Other admission discounts can be found through our local partners, such as Waco Tours, and the Waco and Hewitt Libraries.
The Museum is open late from 5:30 PM to 7:30 PM on the first Friday of each month in conjunction with other Downtown Waco businesses and offers free admission during that time. We also run promotions for admissions and the soda fountain throughout the year. Check our social media channels for more information about First Friday events and upcoming promotions.
Currently we do not offer discount coupons for the gift shop or soda fountain.
Why isn’t the Dr Pepper Museum more like the World of Coke?
Like the World of Coke, the Dr Pepper Museum & Free Enterprise Institute is a destination for people who love soft drinks. Both places represent a pilgrimage for many who grew up with icons of popular culture as part of their everyday lives.
The World of Coke has the most extensive collection of Coca-Cola and Coke brand memorabilia in the world and serves as a corporate archive, museum, and visitor center.
The Dr Pepper Museum & Free Enterprise Institute is a history museum dedicated to telling the story of the entire soft drink industry using Dr Pepper as an example. The DPMFEI is housed in the original 1906 Artesian Manufacturing and Bottling Company Building, which was built specifically to bottle Dr Pepper and is now listed on the National Register of Historic Places. Since the DPMFEI is an independent nonprofit and is not owned by Keurig Dr Pepper, the mission that guides our collecting and public interpretation is not limited to Dr Pepper and its affiliated brands. We house and maintain the broadest collection of soft drink memorabilia in the world, including the Keurig Dr Pepper corporate collection.
Together, the World of Coke and the Dr Pepper Museum & Free Enterprise Institute hold and interpret a vast majority of the history of the soft drink industry.