Dr Pepper is a native of Waco, Texas, and the oldest major soft drink in America. It was created by Dr. Charles Alderton at the Old Corner Drug Store in 1885, predating Coca-Cola by one year. From “Vim, Vigor, and Vitality,” “Drink a Bite to Eat at 10, 2 and 4,” “I’m a Pepper” to “Just What the Doctor Ordered,” Dr Pepper’s slogans over the years have made it one of the most unique success stories of American free enterprise. The values of innovation and quality have consistently guided the Dr Pepper business, allowing this small, regional soft drink to attain international success without compromising the history that makes Dr Pepper so special. The Dr Pepper Museum is not owned or operated by Keurig Dr Pepper (the parent company of Dr Pepper) but is grateful for their continuing support.