Plan Your Visit

Plan Your Visit 2017-09-28T16:12:21+00:00

Visitor Information

Hours Of Operation

Monday through Saturday:
10:00 AM – 5:30 PM

Sunday:
Noon – 5:30 PM

Soda Fountain and Gift Shop open until 5:30 PM
Last ticket to the Museum gallery sold at 4 PM

Our Location

Dr Pepper Museum & Free Enterprise Institute

300 South 5th Street

Waco, TX 76701

Get Directions

Give Us A Call

(254) 757-1025

Send An Email

[email protected]

The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Day and New Years Day.

Admission Prices

4 Years and Under Free
Students and Children $6.00
Adults $10.00
Senior Adults $8.00
Military with ID $8.00

4 Years and Under

Free

Students and Children

$6.00

Adults

$10.00

Senior Adults

$8.00

Military with ID

$8.00

Effective May 27, 2016, prices are subject to change without notice

On May 27, 2016 we opened the Emerson Holt – Ted Getterman Exhibit Gallery, Peggy Pepper’s Emporium, and Frosty’s Soda Shop in the East Wing Building. These spaces add an additional 10,000 square feet to our previous exhibit and visitor services space. Because a typical Museum visit takes longer now, our hours have been adjusted accordingly.

We have added several interactive elements in our exhibit spaces to enhance the visitor experience. Liquid Lab shows are scheduled throughout the day every day in the East Wing Building. Liquid Lab presentations include Smell a Pepper, Fantastic Flavors, and Recipe for Delicious, all of which offer opportunities for audience participation and hands-on learning. Times change seasonally. Gallery Talks are held in the historic Artesian Manufacturing and Bottling Company (AMBC) Building on Fridays, Saturdays, and Sundays. The gallery talks we currently have available are about the architecture of the AMBC Building and free enterprise economics. The Dr Pepper Derby Track, gallery activities such as bottle rubbings, and Pop-Up Saturday events are other examples of the hands-on fun at the DPMFEI.

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Directions to the Dr Pepper Museum & Free Enterprise Institute

Northbound

Take exit 335A for 4th-5th Streets. Turn left on 4th Street (one way street). In four blocks turn left on Mary, then turn left on 5th Street (one way street). You will take an immediate right into the Museum parking lot.

Southbound

Take Exit 335C for Martin Luther King Drive. You will drive on a bridge over the Brazos River, then go through the light at University Parks Drive. At the next light, turn right on 4th street (one way street). In four blocks turn left on Mary, then turn left on 5th Street (one way street). You will take an immediate right into the Museum parking lot.