Admission Prices

Reservations are not required for Museum admission. Tickets are not sold online.

4 Years and Under – FREE
Students and Children – $6
College Students with ID – $6
Adults – $10
Senior Adults (65+) – $8
Military with ID – $8
Educators with ID – $8

Effective May 27, 2016, prices are subject to change without notice.

Hours of Operation

Monday – Saturday
10 AM to 5:30 PM

12 PM to 5:30 PM

The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Eve, Christmas Day, and New Years Day.

Visitors who pay admission (any price, discounts included) get a free Dr Pepper handcrafted in our Soda Fountain.

Admissions staff will give you a printed ticket along with your payment receipt to turn into the Soda Fountain.

You can use the ticket to get your free Dr Pepper or use it as $1 towards an upgrade to something else on the menu.

Free drinks are only redeemable on the date you purchase your admission tickets.

Free admission vouchers, free events, library passes, Pogo Passes, and free child admission (4 years old and younger) do not include a free drink. Drink vouchers can be purchased at Admissions for $1 when paired with free admission promotions, but cannot be purchased separately.

Make a reservation for one of these special programs:

Our Location

Dr Pepper Museum & Free Enterprise Institute

300 South 5th Street

Waco, TX 76701

Contact Us

Call: 254-757-1024

Email and text message are the best way to have your question answered quickly. These are not automated systems – they are monitored by staff, who respond as soon as possible. Staff are not available to answer the phones at all times during business hours.


Free public parking is available across 5th Street from the main Museum building. There is also street parking on all streets surrounding the Museum, and paid public parking lots nearby. Attractions such as Spice Village, Mary Street Market, and Magnolia Market at the Silos are all within walking distance of the Museum.

Mask Policy

All visitors 2 years old and over are required to wear a mask in the Museum. As a private business, the DPM has chosen to establish a mask policy that goes above and beyond the local and state requirements. In an effort to keep our staff and visitors safe, there are no exceptions to our policy. You can view our full Health and Safety Policy here. For questions or concerns, email [email protected].

Visitors are expected to wear their mask correctly – fully covering the nose and mouth – the entire time they are inside both Museum buildings except when they are seated at a table in the Soda Fountain eating or drinking. Staff will ask you twice to put your mask on or adjust it so you are wearing it properly before calling on local authorities to help keep us in compliance.

Thank you for helping keep everyone safe! We all look forward to the day masks are not required at the Dr Pepper Museum.