At the Dr Pepper Museum & Free Enterprise Institute, we teach economic concepts through the example of Dr Pepper and the soft drink industry. This educational mission was inspired by W. W. “Foots” Clements, Dr Pepper’s legendary Free Enterprise success story and advocate for economics education. We believe that to be successful, it is essential for students to be financially literate and understand their part in the Free Enterprise system. To support our community and teachers, we provide a variety of ways to learn about financial literacy, media literacy, entrepreneurship, and economics. Whether you join us in person for an engaging field trip or utilize our virtual resources, we hope to support you as you set up the next generation for success.