W. W. “Foots” Clements Free Enterprise Institute
The Free Enterprise Institute was the dream of W. W. “Foots” Clements, one of the Dr Pepper Company’s most influential leaders and a founding board member of the Museum. To further the Museum’s mission of free enterprise education, the Free Enterprise Institute was created in 1997 for the purpose of educating Texas school children and adults about the economic system that underlies American life. Thousands of students from as far away as San Antonio and Houston visit the Museum and Institute on field trips, learning elements of economics and free enterprise in guided tours. Visitors experience free enterprise concepts through the Museum’s programming, exhibitions, and special events.