Our Location
Dr Pepper Museum & Free Enterprise Institute
300 South 5th Street
Waco, TX 76701
254-757-1025
Admission Prices
Adults: $10.00
Senior Adults: $8.00
Students and children: $6.00
Military with ID: $8.00
4 years and under: Free
Hours Of Operation
Mon-Sat 10 AM – 5:30 PM
Sun 12 PM – 5:30 PM
Soda Fountain and Gift Shop open until 5:30 PM
Last ticket to the Museum gallery sold at 4:00 PM
Visitors who purchase admission tickets are able to explore the Museum at their own pace. Guided tours must be booked at least one week in advance are are only available for groups of 10 people or more.
The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Day and New Years Day.
Available Tours & Programs:
– Waco: Home of Dr Pepper
– Little Peppers
– Create a Soft Drink
– Advertising and Marketing: Kid Style
– Authorized Peppers Only
Additional Programs:
– Mobile Outreach Programs
There are more than just exhibits to experience while you’re at the Museum. From live demonstrations and informative talks by our Interpretation staff to collectibles in the Gift Shop and handmade treats in the Soda Fountain, there is something more for everyone to experience. The Museum is located in the center of Downtown Waco, which is a bustling tourist destination. Be sure to take in the other must-see attractions within easy walking or driving distance.
Things To Do:
News & Events
Pop-Up Saturday
Get ready to go back to school with some awesome bottle cap bookmarks! You can never have enough school supplies! This activity is included with the price of admission.
Museums Marketplace
The Museum Association of Waco's annual networking opportunity for educators, students, and the general public designed to highlight the services of member organizations. Admission is free and open to the public. Info, food, door prizes, […]
Mildred Walker Book Signing Event
The Dr Pepper Museum & Free Enterprise Institute is proud to host the book signing for author Mildred Walker’s recent publication, Selling a Taste: Marketing Dr Pepper in the 20th Century . We welcome you [...]