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Our Location

Dr Pepper Museum & Free Enterprise Institute

300 South 5th Street

Waco, TX 76701

254-757-1025

Admission Prices

Adults: $10.00

Senior Adults: $8.00

Students and children: $6.00

Military with ID: $8.00

4 years and under: Free

Hours Of Operation

Mon-Sat 10:00 AM – 5:30 PM

Sun Noon – 5:30 PM

Soda Fountain and Gift Shop open until 5:30 PM

Last ticket to the Museum gallery sold at 4:00 PM

Visitors who purchase admission tickets are able to explore the Museum at their own pace.  Guided tours must be booked at least one week in advance are are only available for groups of 10 people or more.

The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Day and New Years Day.

Our tours and programs are available for groups of 10 or more who book at least one week in advance. We welcome groups of all ages, and specifically tailor our programs to school groups.

Available Tours & Programs:

– Waco: Home of Dr Pepper
– Little Peppers
– Create a Soft Drink
– Advertising and Marketing: Kid Style
– Authorized Peppers Only

Additional Programs:

– Classroom In A Cooler
– Mobile Outreach Programs

There are more than just exhibits to experience while you’re at the Museum. From live demonstrations and informative talks by our Interpretation staff to collectibles in the Gift Shop and handmade treats in the Soda Fountain, there is something more for everyone to experience. The Museum is located in the center of Downtown Waco, which is a bustling tourist destination. Be sure to take in the other must-see attractions within easy walking or driving distance.

Things To Do:

Summer Camps
Rent The Museum
– Pop-Up Saturday
First Friday

News & Events

No Events

Mildred Walker Book Signing Event

The Dr Pepper Museum & Free Enterprise Institute is proud to host the book signing for author Mildred Walker’s recent publication, Selling a Taste: Marketing Dr Pepper in the 20th Century . We welcome you [...]