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Our Location

Dr Pepper Museum & Free Enterprise Institute

300 South 5th Street

Waco, TX 76701


Admission Prices

Adults: $10.00

Senior Adults: $8.00

Students and children: $6.00

Military with ID: $8.00

4 years and under: Free

Hours Of Operation

Mon-Sat 10:00 AM – 5:30 PM

Sun Noon – 5:30 PM

Soda Fountain and Gift Shop open until 5:30 PM

Last ticket to the Museum gallery sold at 4:00 PM

We are open!  It’s Spring Break!  So we are taking a break from construction.   Come see some of the changes we have made.  We’ll be back under construction after Spring Break, but we’ll still be open then, too.  For more information, refer to the Blog.

Visitors who purchase admission tickets are able to explore the Museum at their own pace.  Guided tours must be booked at least one week in advance are are only available for groups of 10 people or more.

The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Day and New Years Day.

Our tours and programs are available for groups of 10 or more who book at least one week in advance. We welcome groups of all ages, and specifically tailor our programs to school groups.

Available Tours & Programs:

– Waco: Home of Dr Pepper
– Little Peppers
– Create a Soft Drink
– Advertising and Marketing: Kid Style
– Authorized Peppers Only

Additional Programs:

– Classroom In A Cooler
– Mobile Outreach Programs

There are more than just exhibits to experience while you’re at the Museum. From live demonstrations and informative talks by our Interpretation staff to collectibles in the Gift Shop and handmade treats in the Soda Fountain, there is something more for everyone to experience. The Museum is located in the center of Downtown Waco, which is a bustling tourist destination. Be sure to take in the other must-see attractions within easy walking or driving distance.

Things To Do:

Summer Camps
Rent The Museum
– Pop-Up Saturday
First Friday

News & Events

Eat Well, Play Well Exhibit Opening

Join us May 26th at the Dr Pepper Museum & Free Enterprise Institute for the exhibit opening of, Eat Well, Play Well! Guests of all ages are encouraged to learn more about healthy living through […]

Good Gravy! What Won’t They Put Ketchup On?!

Chelsea and Rachael were back at it again cooking up some more recipes from the 1964 World's Fair in New York. At the 1964 World's Fair, 7UP had a pavilion where they had the 7UP [...]