Our Location

Dr Pepper Museum & Free Enterprise Institute

300 South 5th Street

Waco, TX 76701


Admission Prices

Adults: $10

Senior Adults: $8

Students and children: $6

Military with ID: $8

Educators with ID: $8

4 years and under: Free

Free Dr Pepper included with paid admissions. For more information, check out our FAQ page about free drinks.

Hours Of Operation

Monday – Saturday:
10 AM to 5:30 PM

12 PM to 5:30 PM

Our guided tours are available for school groups and groups of 10 people or more who book at least one week in advance. We welcome groups of all ages, and specifically tailor our programs to school groups.

Available Tours:

– VIP: Very Important Pepper
– Business of Bubbles
– Create a Soft Drink
– Engaging the Economy (school groups only)

There are more than just exhibits to experience while you’re at the Museum. From live demonstrations and informative talks by our Interpretation staff to collectibles in the Gift Shop and handmade treats in the Soda Fountain, there is something more for everyone to experience. The Museum is located in the center of Downtown Waco, which is a bustling tourist destination. Be sure to take in the other must-see attractions within easy walking or driving distance.

Things To Do:

Rent The Museum
– Pop-Up Saturday
First Friday

Visitors who purchase admission tickets are able to explore the Museum at their own pace.
Guided tours must be booked at least one week in advance are are only available for groups of 10 people or more.
The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Eve, Christmas Day, and New Years Day.