Our Location
Dr Pepper Museum & Free Enterprise Institute
300 South 5th Street
Waco, TX 76701
254-757-1025
Admission Prices
Adults: $10.00
Senior Adults: $8.00
Students and children: $6.00
Military with ID: $8.00
4 years and under: Free
Hours Of Operation
Mon-Sat 10:00 AM – 5:30 PM
Sun Noon – 5:30 PM
Soda Fountain and Gift Shop open until 5:30 PM
Last ticket to the Museum gallery sold at 4:00 PM
Visitors who purchase admission tickets are able to explore the Museum at their own pace. Guided tours must be booked at least one week in advance are are only available for groups of 10 people or more.
The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Day and New Years Day.
Available Tours & Programs:
– Waco: Home of Dr Pepper
– Little Peppers
– Create a Soft Drink
– Advertising and Marketing: Kid Style
– Authorized Peppers Only
Additional Programs:
– Mobile Outreach Programs
There are more than just exhibits to experience while you’re at the Museum. From live demonstrations and informative talks by our Interpretation staff to collectibles in the Gift Shop and handmade treats in the Soda Fountain, there is something more for everyone to experience. The Museum is located in the center of Downtown Waco, which is a bustling tourist destination. Be sure to take in the other must-see attractions within easy walking or driving distance.
Things To Do:
Summer 2018
Join us for our summer exhibition Eat Well, Play Well presented in partnership with the Oregon Museum of Science and Industry.
Eat Well, Play Well, a bilingual (Spanish/English), hands-on science exhibit, helping children and families discover nutrition and fitness, and the science of making healthy choices.
EAT WELL, PLAY WELL was produced and is toured by the Oregon Museum of Science and Industry. This exhibit was made possible by a Science Education Partnership Award (SEPA) grant from the National Center for Research Resources (NCRR), a component of the National Institutes of Health (NIH).
News & Events
Pop-Up Saturday: Under The Dr Pepper Big Top
Ladies and gentlemen, children of all ages -- step right up and join the Dr Pepper fun! Join us for a circus-themed craft, try your hand at the Dr Pepper ring toss, and even sample […]
DPM After Dark
Let's talk ghosts! Come tour the historic Artesian Manufacturing & Bottling Company Building, but this time -- in the dark! Learn about the history of Waco and some of the paranormal activity recorded here at […]
Good Gravy! What Won’t They Put Ketchup On?!
Chelsea and Rachael were back at it again cooking up some more recipes from the 1964 World's Fair in New York. At the 1964 World's Fair, 7UP had a pavilion where they had the 7UP [...]