The Museum is closed to the public beginning Saturday, November 28, 2020. We plan to reopen for normal business hours on Wednesday, December 2, 2020. Questions can be emailed to [email protected]. We appreciate your understanding and look forward to seeing you soon!

Reservations are not required to visit the Museum! Pay admission when you arrive and go through the Museum at your own pace. Tickets are not available for sale online. Click here for more information to help you plan your visit.

The special programs below require reservations:


Our Location

Dr Pepper Museum & Free Enterprise Institute

300 South 5th Street

Waco, TX 76701


Admission Prices

Adults: $10

Senior Adults: $8

Students and children: $6

Military with ID: $8

Educators with ID: $8

4 years and under: Free

Free Dr Pepper included with paid admissions. For more information, check out our FAQ page about free drinks.

Hours Of Operation

Monday – Saturday:
10 AM to 5:30 PM

12 PM to 5:30 PM


All visitors 2 years old and over are required to wear a mask in the Museum. As a private business, the DPM has chosen to establish a mask policy that goes above and beyond the local and state requirements. In an effort to keep our staff and visitors safe, there are no exceptions to our policy. You can view our full Health and Safety Policy here. For questions or concerns, email [email protected].

Visitors are expected to wear their mask correctly – fully covering the nose and mouth – the entire time they are inside both Museum buildings except when they are seated at a table in the Soda Fountain eating or drinking. Staff will ask you twice to put your mask on or adjust it so you are wearing it properly before calling on local authorities to help keep us in compliance.

Thank you for helping keep everyone safe! We all look forward to the day masks are not required at the Dr Pepper Museum.

Visitors who purchase admission tickets are able to explore the Museum at their own pace.
The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Eve, Christmas Day, and New Years Day.