Reservations are not required to visit the Museum!
Pay admission when you arrive and go through the Museum at your own pace.
Tickets are not available for sale online.

The special programs below require reservations:


Our Location

Dr Pepper Museum & Free Enterprise Institute

300 South 5th Street

Waco, TX 76701

Admission Prices

Adults: $10

Senior Adults: $8

Students and children: $6

Military with ID: $8

Educators with ID: $8

4 years and under: Free

Free Dr Pepper included with paid admissions. For more information, check out our FAQ page about free drinks.

Hours Of Operation

Monday – Saturday:
10 AM to 5:30 PM

12 PM to 5:30 PM

The Dr Pepper Museum & Free Enterprise Institute is open year-round except on Easter, Thanksgiving, Christmas Eve, Christmas Day, and New Years Day.


General Museum Information

Email: [email protected]

Text: 254-244-3352

Call: 254-757-1024

Experience Information

Email: [email protected]

Text: 254-252-3985

Experience Pricing

Make-A-Soda: $10 per bottle

Taste-A-Soda: $12 full flight/$8 half flight

Paranormal Tours: $30 per person

Extreme Pepper Experience: $125 per person


All visitors 2 years old and over are required to wear a mask in the Museum. As a private business, the DPM has chosen to establish a mask policy that goes above and beyond the local and state requirements. In an effort to keep our staff and visitors safe, there are no exceptions to our policy. You can view our full Health and Safety Policy here. For questions or concerns, email [email protected].

Visitors are expected to wear their mask correctly – fully covering the nose and mouth – the entire time they are inside both Museum buildings except when they are seated at a table in the Soda Fountain eating or drinking. Staff will ask you twice to put your mask on or adjust it so you are wearing it properly before calling on local authorities to help keep us in compliance.

Thank you for helping keep everyone safe! We all look forward to the day masks are not required at the Dr Pepper Museum.