On October 24th, also famously known as 10-2-4 Day, the Dr Pepper Museum celebrated a landmark achievement of welcoming more than 3 million visitors with Jim L. Turner honored as its three-millionth guest. Jim, a life-time Museum supporter, Advisory Board Member, former owner of Dr Pepper Bottling Co. of Texas, and current owner of Jim Turner Chevrolet, was recognized with a commemorative brick placement in the Museum’s courtyard. The Dr Pepper Museum, alongside the Waco Business community, celebrated this milestone, highlighting the Museum’s enduring impact and connection to Waco.

The event included an official “Dr Pepper Museum Day” declaration by Major Jim Holmes and Judge Scott Felton. This recognition reflects the Museum’s significance in Waco and its dedication to preserving the legacy of Dr Pepper, the soft drink industry, and the local community.

Jim L. Turner, an industry leader and former owner of the Dr Pepper Bottling Co. of Texas, has been integral to Dr Pepper’s legacy and success. Turner’s achievements include growing his Dr Pepper franchises into the largest independent soft drink bottling network in the U.S., earning top awards such as Beverage Industry’s Man of the Year, Beverage World’s Hall of Fame Award, and the Horatio Alger Award for entrepreneurial success. Beyond his contributions to the beverage industry, Turner’s influence extends to various ventures, including automotive, insurance, real estate, and sports, with part ownership of the Texas Rangers and Dallas Wings.

A dedicated Baylor University alumnus, Turner, along with his wife, Julie, has made impactful contributions to his alma mater and the broader Texas community. With this milestone and official day of recognition, the Dr Pepper Museum looks forward to continuing its role as a cherished institution for locals and visitors alike.

Thank you to our generous sponsors, the City of Waco Convention and Visitors Bureau, The First National Bank of Central Texas, George’s Restaurant, and Keurig Dr Pepper Waco, for their help during this milestone in Dr Pepper Museum history. And another thank you to KWTX for joining us during the celebration!

Thank you to all our guests over the past 33 years who have made the time to visit. Your support fuels our mission to educate, inspire, and entertain, and we look forward to sharing even more memorable experiences with you in the years to come!