The two best-known icons in Waco are keeping
their decades-long partnership going strong. Dr Pepper and Baylor
University have tacked on two years to their existing marketing and
sponsorship agreement, Dr Pepper Snapple Group, Inc. (NYSE: DPS)
and the university today announced.
Through the current agreement, Dr Pepper is the Official Soft Drink of the Baylor Bears and DPS has exclusive vending and pouring rights for its products on campus, along with certain advertising provisions. The agreement will now run through August 2015.
Dr Pepper has been the exclusive soft drink provider to Baylor since 1997 and has been a fixture on campus for far longer, a reflection of the ties it shares with the school and the Central Texas community. Dr Pepper, the oldest major soft drink brand in the U.S., was first created in Waco by pharmacist Charles Alderton at Morrison’s Old Corner Drug Store in 1885, the same year Baylor University came to town.
“Baylor University and Dr Pepper have maintained a longstanding, symbiotic relationship,” said Baylor’s Director of Athletics, Ian McCaw. “On behalf of Baylor Athletics, we are excited and grateful that this partnership will continue well into the future to benefit our fans and loyal Dr Pepper customers.”
Since 1953, Dr Pepper Hour has been a tradition of the Baylor Student Union. Each Tuesday afternoon during the academic year, students, faculty and staff come together and socialize while enjoying a refreshing Dr Pepper float.
“We’re privileged to have seen some great times over the years we’ve been involved with Baylor, but it’s hard to remember a more exciting time to be their partner than today,” said Rodger L. Collins, president of Packaged Beverages for DPS. “The Baylor community has an unmistakable pride and passion for the university and its traditions, and we are proud to be a part of that experience.”
About Dr Pepper Snapple Group
Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 11 of our 14 leading brands are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott’s, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Rose’s and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.
About Baylor University
Baylor University is a private Christian university and a nationally ranked research institution, characterized as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching. The university provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating university in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions.